Zagg wins Innovative Brand of the Year at Industry Summit Awards 2022

Zagg Energy+Malt Drink has won the prestigious Innovative Brand of the Year award at the Industry Summit Awards 2022. The award recognizes Zagg’s commitment to innovation and excellence in the beverage industry following its successful launch in November 2022.

The Industry Summit Awards are widely recognized as one of the most respected awards in the marketing industry, attracting top industry professionals and experts worldwide. The Innovative Brand of the Year award is given to the brand that demonstrates exceptional innovation, creativity, and strategic thinking in its product development and marketing.

“We are thrilled to receive this award and be recognized for our innovative approach to developing and marketing our product,” said Olaolu Babalola, Portfolio Manager- Beyond Beer. “This award is a testament to the hard work and dedication of our team, who have worked tirelessly to create a unique and delicious product that meets the needs of our consumers.”

Zagg Energy+Malt Drink is a unique blend of energy and malt, providing consumers with a refreshing and energizing beverage. In addition, the drink contains a combination of natural ingredients, making it an excellent choice for those who need a quick energy boost.

“We believe that our product fills a gap in the market, and we are thrilled to see that our customers agree,” added Sandra Amachree, Head of Marketing Communications, Nigerian Breweries Plc. “We are grateful to the Industry Summit Awards for recognizing our efforts, and we look forward to continuing to innovate and develop new products that meet the changing needs of our customers.”

With this award, Zagg Energy+Malt Drink has cemented its position as a leader in the beverage industry.
Other awards won by Nigerian Breweries Plc at The Industry Awards includes Industry Brewer of the year 2022, and 2022 Industry Best Company in Partnership. The Senior Manager, Brands PR and sponsorships, Sandra Amachree also won Industry IMC Practitioner of the Year 2022.

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